Vodka With A Splash

What Cause Marketing Done Right Looks LikeElyx® is a luxury vodka made by Absolut®. Distilled by hand in a 1921 copper column still from single estate winter wheat sells for $35 to $58 per 1L bottle. For that price, you get not only a bottle of “liquid silk, ” but Absolut makes a donation of a week’s supply of safe water to Water For People. Their five-year goal is to provide water for 100,000 people.

This isCause Marketingat its best, consumers buy something they want, specifically a luxury item where price is rarely a concern while making a social and environmental impact. For Millennials who have recently exceeded Baby Boomers as the largest consumer group this is a key deciding factor when they make a purchase. Their desire to have an impact with their purchasing dollars is reflected in vendors like Tom’s Shoes, Warby-Parker eyewear, and even Headspace Meditation.How did Absolut decide thatWater for Peoplewas the ‘right’ cause for them? First, they determined that they share values and commitment to a sustainable solution. The distillery in Sweden practices strict water conservation a key component of the Water for People’s vision and goals.Once they made a commitment, the leadership launched a crowdfunding campaign to share the partnership with their friends, family, and colleagues. Every day for a week they walked 4 hours to experience what it is like for the many people around the world who must walk for their daily water. They raised $10k which Absolut matched.Done well a cause marketing campaign allows companies and consumers to help in a thoughtful way.For more details see the original article that appeared in The Huffington Posthttp://www.huffingtonpost.com/alex-amouyel/what-can-vodka-do-for-soc_b_9789306.htmlDigital Donations™ develops fundraising and marketing solutions that connect cause with commerce to make a difference.

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Does Your Business Have a Cause Marketing Strategy?

Cause marketing is a business strategy that aligns a brand with a cause for their mutual benefit and society. Three-quarters of businesses engage in cause marketing, and for good reason; almost 42% of North American shoppers would pay extra for products and services from companies committed to positive social and environmental impact. However, most Americans find the way businesses communicate their social responsibility efforts confusing.

To meet the needs of this growing population of businesses and nonprofits who want to join forces for good, Digital Donations has developed “The Cause Connection.” The program connects a brand or business with a nonprofit, forging a partnership that meets the goals of both organizations. With a focus on clearly communicating the goals and benefits of their alliance the community, the business and the nonprofit all benefit.How do we get started?

It’s so easy, just call 888-705-2220 to speak a member of our “Cause Connection” team.

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http://www.digitaldonations.org/single-post/2017/02/10/Does-Your-Business-Have-a-Cause-Marketing-Strategy

Digital Donations To Feature Heart Month during February at ATM's Nationwide

MELVILLE, NY -- 02/03/17 -- Digital Donations today announced the launch of a nationwide campaign with its ATM partners to promote theAmerican Heart Association's Heart Month. February is American Heart month, a federally designated event, to encourage focus on the heart. During the month, consumers can make tax-deductible charitable donations at participating ATMs, while handling everyday transactions such as cash withdrawals, account balance and inquiries. This is also a great way to get families, friends and communities involved.

Keith Orlean, President Digital Donations, Inc.:

"With a growing network of thousands of locations across all 50 states, (to find a location near you visitwww.ATMDonations.orgwe will be featuring a participating nonprofit each month. February's Heart Month will be the first in a series of monthly fundraising drives designed specifically to highlight a participating charity. As we continue to add locations, our ability to increase awareness and needed funds will have a lasting impact for our charitable partners."

Other charities include Alzheimer's Foundation of America, Champions for Kids, The Humane Society, National Multiple Sclerosis and United Charitable.

About American Heart Association

The American Heart Association is the nation's oldest and largest voluntary organization dedicated to fighting heart disease and stroke. Founded by six cardiologists in 1924, the organization now includes more than 22.5 million volunteers and supporters. Funding innovative research, fighting for stronger public health policies, and providing critical tools and information to save and improve lives, the nationwide organization includes 156 local offices and more than 3,000 employees.

About Digital Donations

Digital Donations is an integrated technology platform designed for the solicitation of donations at the point of sale, mobile giving, ATMs and online. Our passion for creating social impact through creative, non-traditional methods provides a platform for nonprofits and businesses to make a difference in the communities where they reside and transact business.

Digital Donations, Inc.Leslie Riehm888-705-2220lriehm@digitaldonations.org

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