Go Dogs Go!!

I loved that book when I was a kid, as a matter of fact, I still like it and a few other of the nonsensical books by Dr. Seuss. The thing I liked most about this one -- the dogs were always on the go, frantically rushing off somewhere – just like we all seem to be doing these days. But when I recently read it to my 3-year old niece, she had a question “where are their phones?” Ah, out of the mouths of babes, today no matter where we are going we are still connected – smartphones mean we are never far from a call, a message, social media, and the internet.

According to the 2016 U.S. Mobile App Report from ComScore“Digital media time in the U.S. continues to increase – growing more than 50 percent in the past three years, with nearly 90 percent of that growth directly attributable to the mobile app.”1

The most used mobile app is text messaging. Beyond communicating status, “I’m running late, ” or in place of a call, it has become an effective marketing tool. Text messaging or SMS its more technical term has an almost 100% read rate and are opened within THREE MINUTES! If you consider that the email open rate is less than 25% the way to get your message out there is with texting!

Texting is simple and direct, probably why it has such a large open and read rate. We know that while the text is not always important, it is going to be quick. For busy consumers quick is definitely going to garner more attention than a more complex and probably longer email.

The newest use of text messaging to market services and products is integration with geo-targeting technology. Using transaction data and purchase history combined with physical location such as proximity to a store the consumer frequents, you can deliver a targeted, real-time offer tailored to the individual consumer. Additionally, merchants in the area of a store the consumer frequents can also make their own ‘pitch’ via text.

Text marketing isn’t just limited to offers for brick and mortar shopping or dining, etc. Commercial ventures can sendmobile couponsand exclusive offers, upsell add-ons or accessories to recently purchased items, inform customers of changing hours, new locations and alert them to when an offer is close to expiring. With its very low price point, small businesses can compete with national brands and marketing agencies to get more customers to respond.

And one more benefit – texting saves trees, which is good for the environment and showcases you as a responsible corporate citizen. Combined with their high open rate and overall effectiveness, you need to add text messaging to your marketing strategy NOW! Because today while those dogs are go, go, going, they are all texting – though only when they aren’t actually driving of course!

1 https://www.comscore.com/Insights/Presentations-and-Whitepapers/2016/The-2016-US-Mobile-App-Reportimg src. http://www.clipartkid.com/go-dog-go-by-p-d-eastman-the-huggins-family-idUM59-clipart/

from
https://www.digitaldonations.org/single-post/2017/04/14/Go-Dogs-Go

Digital Donations, Inc. Signs Joint Marketing Agreement With GeoCommerce, Inc.

Melville, NY, April 4, 2017 (Newswire.com)-Digital Donations, a developer and provider of fundraising technologies and cause marketing solutions, announced today the signing of a Joint Marketing Agreement withGeoCommerce, a digital marketing and mobile commerce technology leader and innovator. GeoCommerce empowers businesses and nonprofits to find and engage high-conversion prospects through a comprehensive data management and consumer modeling infrastructure that bridges online and offline data with precision to connect marketers to a targeted customer across multiple channels.

Keith Orlean, President of Digital Donations, "As businesses continue to look to cause marketing as a viable strategy for customer acquisition and retention, the GeoCommerce platform enhances marketing performance and efficiency by connecting our clients with the people they want to reach — anywhere, anytime, on any device, reducing costs and increasing ROI. We look forward to offering the benefits of this partnership to both our for-profit and nonprofit clients."

Jeff Sparrow, CEO and Co-founder of GeoCommerce, said, "We are excited to collaborate with Digital Donations, a true changemaker, to build on our common vision: enriching nonprofits that are driven to continually improve their cause marketing and fundraising strategy. In that spirit, we’re proud to leverage our big data analytics and precision targeting system in support of the social sector, where we believe this powerful collaboration can create stronger returns for funding projects.”

About Digital Donations, Inc.

Digital Donations is an integrated technology platform designed for the solicitation of donations at the point of sale, mobile giving, ATMs and online. Our passion for creating social impact through creative, non-traditional methods provides a platform for nonprofits and businesses to make a difference in the communities where they reside and transact business.

About GeoCommerce Inc.

GeoCommerce Inc., based in Irvine, CA, is completely transforming digital advertising and mobile commerce by bridging online and offline data with unmatched precision. Comprehensive data management and append operations enable us to connect key audience identifiers and construct precise, cross-touchpoint consumer intelligence. Our engagement solutions connect marketers to a targeted customer across all devices based on intelligent, exact-location audience targeting through the use of patent-pending technologies that create a precise link between a range of online and offline identifiers. For more information, visitwww.GeoCommerce.com.

Forward-Looking Statements

Statements in this press release including statements regarding either parties beliefs, expectations, intentions or strategies for the future, may be considered "forward-looking statements". All forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from the plans, intentions and expectations reflected in or suggested by the forward-looking statements. Such risks and uncertainties include, among others, intensified competition, operating problems and their impact on revenues and profit margins, anticipated future business strategies and financial performance, anticipated future number of customers, business prospects, legislative developments and similar matters.

Source: Digital Donations, Inc.

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https://www.digitaldonations.org/single-post/2017/04/05/Digital-Donations-Inc-Signs-Joint-Marketing-Agreement-With-GeoCommerce-Inc

Big Data Is Changing The Game

Baseball season officially starts March 2nd; I know this mainly because my 11-year old nephew lives, breathes and eats baseball. He’s a darn good Little League player and a huge Red Sox fan – for which I, a diehard Yankees fan have forgiven him. He’s a pretty smart kid anyway, but he knows enough statistics and facts to converse intelligently with any adult baseball aficionado.

All this information is just some of the ‘Big Data’ that sports churns out these days. While baseball cards still exist (though without the horrible pink gum I’ve been informed), there is no way all that data fits on the back of a card. These days information comes at you like a tsunami, thanks to the internet and real-time everything is at your fingertips. This is changing the way colleges and pro teams scout, recruit, trade and develop players in every sport. Whether motivated by profit or the quest for a win, greater efficiency, and increased accuracy, the sporting world is embracing big data to improve performance.

Data is content and content is king, and when you monetize that content it becomes a revenue stream. Now we have a dilemma, who owns the data and therefore the revenue stream; the athlete, the team, the league or who exactly? Fan communities are more data-driven than ever, especially with the increasing popularity of stats-heavy activities like fantasy leagues. The more real-time data sports commentators can feed to fans, the better the broadcasting experience for everyone. The value of big data in sports has a long reach.

Sports gambling is also being transformed by big data. Sports organizations have already embraced big data to study players and tactics, which means there’s a lot of data out there to collect and analyze. Using that data to predict sport outcomes has become a trendy way to generate buzz. Some gambling companies even boast a 90 percent accuracy rate, depending on the sport and the league. Most bookmakers, however, aren’t changing their traditional techniques. A lot of sports outcomes, according to the bookies, can be predicted based on just a few statistics. Whatever the case may be, many gamblers see big data as the way to swing the odds in their favor, which has led to the growing popularity of fantasy sports betting.

Big Data is clearly ‘changing the game’ for athletes, teams, leagues and gamblers. With so much information now being generated and gathered, it’s clear that the full impact will likely continue to be felt well into the future. Businesses are only just starting to get used to what big data can do, and once they’re more familiar with its capabilities, big data’s full potential will be unleashed. This is true for any business, nonprofit, college or pro sports, fantasy leagues, fans, and gamblers.

from
https://www.digitaldonations.org/single-post/2017/04/04/Big-Data-Is-Changing-The-Game